If you’re new to the world of digital marketing, the term “SEO” might be unfamiliar to you. SEO stands for “search engine optimization.” In layman’s terms, Search engine optimization(Sökmotoroptimering)  is the process of making your website more visible to people who use search engines like Google, Yahoo, and Bing. 

The higher your website ranks on a search engine results page (SERP), the more likely people are to find it. That’s why SEO is so important—it helps you get found by potential customers! Keep reading to learn more about how SEO works and how you can use it to improve your website.

How Search Engines Work 

Before we dive into SEO, it’s important to understand how search engines like Google work. When someone types a query into a search engine, the search engine uses an algorithm to scour the internet for websites that match the query. The algorithm then ranks the matching websites based on a number of factors, such as relevance and popularity. The websites that are ranked the highest appear at the top of the SERP, while the websites that are ranked lower appear further down on the page. 

People rarely venture past the first page of results when they use a search engine, which is why it’s so important to rank high on SERPs! If your website doesn’t appear on the first page of results for relevant queries, you could be missing out on a lot of potential traffic. 

How Does SEO Work? 

SEO works by improving all of the ranking factors that search engines like Google use in their algorithms. The goal is to make your website as relevant and popular as possible so that it appears at or near the top of SERPs for relevant queries. Here are some common ranking factors that you should keep in mind when working on your website’s SEO: 

-Relevance: Is your website relevant to the query? Are you using relevant keywords throughout your site? 

-Popularity: How popular is your website? Do people seem to like it? Do they stay on your site for a long time or do they quickly leave? 

-Content quality: Is your content well-written and informative? Does it provide value to users? 

-User experience: Is your website easy to navigate? Is it mobile-friendly? Do users enjoy using it? 

-Backlinks: Do other websites link to yours? Do those websites have good reputations? 

Now that you understand the basics of SEO, it’s time to start putting what you’ve learned into practice! Use these tips to improve your website’s ranking on SERPs and attract more visitors to your site. Remember, SEO is an ongoing process—it takes time and effort to see results. But if you stay patient and keep working at it, you will eventually see those results!